beach bum

Beach Bum is a  hair product designed for damaged hair. Beach Bum is youthful and fun. It invokes carefree summers at the beach. 

The Beach Bum brand is inspired by beauty and simplicity. The feeling is low maintenance and cheerful. My logo development was inspired by groovy 70’s type manipulation. I developed the visual theme by patterning the logo and creating shapes with the negative space. I incorporated crops of the logo into the visual theme because of their abstract, wave–like form.