loser fest

Loser Fest is a music festival for all who have been deemed "losers" at one time in their life. Attendees are hell bent on having a good time.

The brand uses hand lettered type and illustration as visual theme. I wanted to create a grungy feeling by using texture and collage. The energized palette creates a sense of playfulness against darker images. The brand identity appeals to a youthful crowd while drawing from the DIY attitude of the 90's.