play date

Play Date is a trendy cocktail lounge that boasts an eclectic menu. The brand  is quirky yet high-end. 

I created the visual theme through illustration and bitmapping. I have identified the look and feel of the brand through the use of collage and photo manipulation. I was inspired by modern, quirky cocktail bars that are playful but have a dark mystique. The hand drawn lettermark  brings a sense of poise in juxtaposition to the rest of the hand made elements. I used brand icons to create an environmental graphic to expand the brand experience.