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play date
Visual Identity – Environment – Publishing
Play Date is a trendy cocktail lounge that boasts an eclectic menu. The brand is quirky yet high-end.
I created the visual theme through illustration and bitmapping. I have identified the look and feel of the brand through the use of collage and photo manipulation. I was inspired by modern, quirky cocktail bars that are playful but have a dark mystique. The hand drawn lettermark brings a sense of poise in juxtaposition to the rest of the hand made elements. I used brand icons to create an environmental graphic to expand the brand experience.
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